n days of each other and the resort is booked for months afterwards. Gwyneth Paltrow wears her favorite pair of Blue Cult jeans with front pockets and it sells out of every store from NYC to LA, causing retailers and buyers to name the style "The Gwyneth." Jennifer Aniston cuts her hair while starring in the television sitcom "Friends" and thousands of women run to their hairstylists with tearsheets from magazines, requesting "The Rachel" cut.In fact, some of the biggest brands with the biggest budgets already understand the power of celebrity. Penelope Cruz and Cindy Crawford sell lipstick for Revlon, Ellen Degeneres sells membership to American Express, Kate Walsh sells Cadillacs, and Tiger Woods used to sell numerous brand names before the public became privy to his salacious affairs.Having a celebrity associated with your product or service provides two very important things to your brand: aspiration and credibility. Many people aspire to "live like a celebrity" and pour
over publications such as People and USWeekly that provide them with countless bits of information about what celebrities are wearing, what products they are using, where they are traveling, eating, shopping etc. This makes it very easy for the general public to mimic the lives of celebrities - and patronize the very same brands that celebrities are using.There also seems to be a universal belief that "if Angelina Jolie and Brad Pitt are using this product, then it must be good." The cache and credibility of having the "right" celebrities associated with your brand is priceless.Here are the main credibility enhancers of having a celebrity associated with your brand and how it can take your business to the next level:</p>
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