<p>Property website takes bold new advertising approach</p>
<p>RADA-trained actor Ross Green plays nine characters across three separate TV ads</p>
<p>25 hours of hair and makeup to transform Green into a family of rappers</p>
<p>Property website FindaProperty.com has launched a bold new 5 million advertising campaign aimed at cementing its reputation as the most memorable and helpful property website in the UK.</p>
<p>The campaign premiered on January 8, 2012 during ITV's Dancing on Ice and brings humour and excitement to the search for a new home, featuring a number of characters who rap about their search for a property while using FindaProperty.com.</p>
<p>It's the first time a property website has taken such a bold and unique approach to an advertising campaign.</p>
<p>The campaign stars RADA-trained actor Ross Green who plays nine different characters across three separate TV ads. The first advertisement stars expectant parents living in a cramped flat; the second ad, to be launched on February 5, stars a grandmother on a mobility scooter; and the third advertisement, to premiere later in the year, stars a burger-flipping father of four.</p>
<p>The television adverts were filmed in December over four days on location at a North London home. It took 25 hours worth of hair and makeup to transform Green into nine separate characters.</p>
<p>Sheraz Dar, marketing director of the Digital Property Group, the DMGT-owned company behind the FindaProperty.com brand, says:</p>
<p>"In a market where the TV ads focus on rational messaging, we are proud of the fact that FindaProperty.com is able to communicate the brand's benefits in a fun and engaging way.</p>
<p>"With all the property websites expected back on TV in January we feel that doing something different will make us stand out and homebuyers take notice. So rather than re-running our 2011 ads, or creating something similar, we've gone for something completely unique.</p>
<p>"January is traditionally a peak time for online home searchers and our new campaign will remind them we're here to help them find their new home in 2012.</p>
<p>"We're proud of the fact this is a humorous, unusual and attention-grabbing campaign and we hope the stories of our rapping characters will show just how helpful FindaProperty.com can be for home hunters - whatever their age, gender or life stage."</p>
<p>FindaProperty.com will unveil further elements of the campaign in the coming weeks including a competition to win fantastic prizes and test your rapping skills.</p>
<p>To watch the first advertisement go to: </p>
<p>- Ends -</p>
<p>About FindaProperty.comFindaProperty.com is a leading property website with a comprehensive search facility for house hunters looking for property to buy or rent.</p>
<p>The site also holds independent editorial on the housing market, as well as guides to different aspects of the buying, selling and renting processes. These contain local information about council tax rates, school tables, crime rates, comments from local residents and photo albums, giving a general feel for an area.</p>
<p>Launched in 1997, FindaProperty.com now publishes the details of just under a million properties from over 12,600 agents, attracting 5 million unique visitors and generating 85 million page impressions a month.</p>
<p>FindaProperty.com has tools to make home hunting easier including the ability to add notes to properties of interest, check out distances from properties to key places, and search recent property sold prices.</p>
<p>FindaProperty.com is recognised as a leading source of consistent and reliable UK housing market data. FindaProperty.com is part of the Digital Property Group, a division of A&N Media.</p>
<p>For further information:Katie PughCitigate Dewe RogersonTel: 0207 282 2914Email:
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